SnoreStop Times Square Billboard

TIME Article | Featuring SnoreStop Controversial Billboard

New York’s Times Square is a kaleidoscope of bright lights and flashy ads, but one, posted Monday, will likely stand out due to its provocative nature. The ad, which simply markets an over-the-counter oral spray called SnoreStop, depicts a U.S. soldier embracing a Muslim woman dressed in niqab. An ad for an anti-snore spray, it infers that the product keeps couples together by alleviating the annoying nocturnal sound that plagues millions. But when the company launched their #betogether campaign, they knew they would be courting controversy. They also knew that the billboard would command at least as much attention as...